Solar, DGTL and Magneet festival
Boomerang Media (known for the famous freecards in bars) wanted an activation on Festivals in The Netherlands. And we wanted to spread the joy with them! Together we build The Social Reggae Bar! A typical Dutch Beerbike converted into the most groovy reggae bar in town. Combined with the freshest reggae tunes from Jamaica the festival gangsters could cycle them from and to their campsite and write a freecard to their loved ones around the world. It was hilarious and very successful looking at the amount of freecards we had to send for them, and all for free of course!